User experience (UX) focuses on having a deep understanding of users, what hey need, what they value, their abilities as well as their limitations. It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services. This program covers technical and practical side of UX in use. It deals with user experience research techniques to ask the right questions, interaction design techniques to communicate with users on digital platforms, visual design practises to promote simplicity and beauty at the same time as well as optimisation services to increase the lifespan of your product.
This course relates user experience to the more general business strategy and marketing challenges in the 21st century macro-envrionment.
In this course, the participants will learn about user experience research techniques and find the related technique for their subject area and the basics of interaction design techniques to be able to design interactions on websites.
The course will provide basic information of the essential headlines of graphic design related with web pages regarding desktop and mobile devices.
The purpose of this course is to familiarize attendees with the concept of conversion optimization and data driven decision making.
This program not only provides you with the necessary knowledge about user experience design but also the practical skills that you need in your UX design career.
The whole program relates user experience to the more general business strategy and marketing challenges in 21st century macro-environment. Your business strategy should include a great UX design if you want to successfully communicate with your users.
This program not only includes high-quality video lectures by sector leaders but also gives you the chance to have Q/A sessions with them to be able to have a deeper understanding of the course subjects.
Mentorship by subject matter experts is provided during your courses so that you can ask your questions and get feedback on your academic work.
The course materials are in video format available online 24/7. Learning takes place whenever you think you are ready and wherever you want to learn.
You gain a certificate approved by İstanbul Teknik Üniversitesi if you successfully complete the program. Therefore you have the opportunity to show off your skills on your CV with confidence.
Adnan Veysel Ertemel is a marketing technologist & growth hacker with Bachelors degree in Computer Engineering and PhD degree in Marketing Management. Adnan has more than 15 years of experience at the intersection of IT, product development and digital marketing initially as a developer then as an entrepreneur and lecturer. As a visiting lecturer, Adnan teaches Digital Marketing, Lean Startup and Innovation Management classes to MBA and Entrepreneurship Management programs at Bahcesehir University. Adnan also gives seminars to MBA & PhD programs of Marmara, Galatasaray and Ozyegin Universities. Adnan is co-founder of Persona, founded in 2003, a software development and consultancy company with a track record of innovative mobile projects in Turkish GSM sector. Prior to founding Persona, Adnan undertook various responsibilities in Turkcell and Telenity Inc. regarding New Business Development activities, Value Added Services and Location Based Services from 1998 to 2003. After many years of entrepreneurial experience in the sector, Adnan started to give training and consultancy services on digital marketing strategy, entrepreneurial marketing, lean startup, lean analytics, business model innovation and growth hacking, Adnan has graduated from Computer Sciences and Engineering department at Y?ld?z Technical University, holds MSc. degree from Bogazici University Engineering and Technology Management and PhD degree on Marketing Management at Marmara University.
He is interested in everything related to mobile, UX, community, growth, marketing and products. Currently, he is Google Developer Expert on UX and working as an advisor with startups. Mostly, Segmentify. He used to work for the biggest technology news portal and is the General Manager at ShiftDelete.Net Proudly member of Linux Foundation and is a contributor in Intel Software projects. He used to work on mobile UX projects and was the Business & Communications Director at Userspots and coordinator of UX Alive! 2015.
After graduating from ITU Mechanical Engineering, Balkanlı has 20 years of experience working on digital projects as a graphics and multimedia & web designer. Besides working with various digital design agencies as creative director, Balkanlı also works with leading publishers like Dogan Online as UI/UX Design Manager which led him to learn and specialize on user experience with newspapers like Hürriyet and Radikal, that holds a serious user traffic with blogger networks and verticals together.
He is an experienced product manager, highly interested in new media and UX methodologies. Has broad knowledge on optimization, statistics, business and product development, gained during his studies in industrial engineering and computer science at Techical University of Berlin and went on to gain hands-on experience in the digital world, primarily on gaming industry. Has managed retention and monetization aspects of free to play PC games at Aeria Games and Netmarble. Currently hold the title UX Analytics Manager at Sherpa, running requirements discovery analyses on digital products and consulting clients on topics like performance measurement, SaaS solutions and product development.
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